CEO Team

Sergey Bocharov

executive Director

Sergey Bocharov has extensive experience with major international companies such as Philip Morris, Coca-Cola, Johnson&Johnson and Disney. With over 25 years of experience in sales, building and business development and more than 12 years of experience in licensing and working with licensed products, he is responsible for strategy, business development and operational management at Fresh Trend.

Graduated from the master's degree in Business Management (MBA degree) in RUDN.


Dmitry Novitsky

Director of international projects development

Dmitry Novitsky has worked in the licensing industry since 2013. Dmitry got his professional experience from the companies such as: Disney, brand4rent, Pullman Licensing. In 2016, he participated in the opening and organization of all business processes in the brand4rent licensing agency. Since 2017, he was responsible for the development of the Home & Fashion categories at the Pullman Licensing agency. Today, Dmitry is a Director of International Projects Development at Fresh Trend.

Digital Marketing Certificate Holder from the University of Southampton (UK). He graduated from MSLU with a degree in English and Arabic languages.


Константин Лысенко Директор по развитию бизнеса

Konstantin Lysenko

Business development Director

Konstantin has more than 20 years of experience in FMCG sales and business development in such companies as MARS, Disney, Kellogg.

Now he leads the development of our business with major Russian retailers such as X5, Magnit, Auchan, Dixie and others.

Konstantin also has deep expertise in the licensing business and will always help you find the best solution!